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Become a Certified Digital Marketer

Learn the tactical and strategic skills you need to become a digital marketer and transform your career in just 10 weeks.

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Learn online, on-demand
Including online mentor-led sessions

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Accelerate your career
Gain in-demand tech skills and certifications

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Build your confidence
Hands-on practice and expert feedback

Expert instructors, platform certifications, and career support

Step 1

Discover new skills

Develop and master new in-demand digital skills and know-how from industry experts.

  • Understand the role of marketing within a business
  • Set SMART objectives
  • Build customer personas aligned to the consumer journey
  • Define basic digital marketing strategy KPIs
  • Align channels to marketing outcomes
  • Identify goals and conversions for various types of websites
  • Understand key Google Analytics reports and capabilities
  • Evaluate your audience and measure the success of your marketing efforts
  • Provide optimization recommendations to enhance your marketing ROI
  • Navigate the functionality of an email service provider (Mailchimp)
  • Create an email campaign designed for maximum conversion
  • Analyze metrics for campaign optimization
  • Learn the basics of SEM with Google Ads
  • Build an effective keyword strategy
  • Analyze keyword data and provide recommendations for campaign optimization
  • Launch a paid advertising campaign
  • Search Engine Optimization
  • Social Media Marketing
  • Content Marketing
  • Data-Driven Digital Marketing Strategy
Digital Marketing Certificate
Step 2

Earn in-demand credentials

Successful completion of the program earns you a valuable Digital Marketing certificate of completion in addition to three in-demand technology certifications:
• Google Analytics
• Google Search Marketing
• HubSpot Email

Step 3

Advance your career

Get the support you need to meet your unique goals. Whether you’re looking for a promotion or to start a new career, we’re here to help.

So you can…

Woman standing with arms crossed whose name is Vicki P. with a bubble quote containing text saying "After the course, I had three interviews in one week, one of which pays 45% more than my current salary."Career Hub Video – Click to PlayPlay career hub video

Explore your options

Meet with our advisors to discover potential career possibilities, review if this type of program is right for you, and discuss available discounts and flexible payment options.

Your expert instructors

They’re living it. Your expert instructors work in the industry today and are eager to pass along their expertise to you. You’ll learn innovative techniques and technologies from our roster of handpicked industry pros. Gain real-world insights and deep knowledge to prepare you for today’s in-demand jobs.

Steph Parker

Director, Digital Strategy
Digitas Health

Damaris Lasa

GOOGLE ANALYTICS EXPERT
AND INSTRUCTOR

Ryder Meehan

Co-Founder at
Upgrow

Latasha James

Owner of
James + Park

Enroll now in Digital Marketing Science

Digital Marketing certificate course

10 weeks

Flexible online learning with optional mentor-led live sessions

Price: $2,500

Price: $2500

$1,982 (Save $518)

Secure your spot now
Flexible payment options are available
On-demand with live sessions
Expert instructors

3 technology certifications + certificate of completion from Grand Valley State University

April 3-June 9, 2023

Optional live sessions

Tuesdays, 4–6 p.m. PT

Tuesdays, 7–9 p.m.  ET

Tuesdays, 6–8 p.m. CT

Tuesdays, 5–7 PM MT

Tuesdays, 5-7 p.m. MT

May 1-July 7, 2023

Optional live sessions

Wednesdays, 4–6 p.m. PT

Wednesdays, 7–9 p.m.  ET

Wednesdays, 6–8 p.m. CT

Wednesdays, 5–7 PM MT

Wednesdays, 5-7 p.m. MT

June 5-August 18, 2023

Optional live sessions

Mondays, 4–6 p.m. PT

Mondays, 7–9 p.m.  ET

Mondays, 6–8 p.m. CT

Wednesdays, 5–7 PM MT

Mondays, 5-7 p.m. MT

See what our learners have to say

Our course attracts professionals from leading brands

View the course syllabus

Master the Skills of a Digital Marketer
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